Modernizing an Association’s Balloting System to Deepen Member Engagement
Maintaining an active association requires effective member engagement to provide ongoing value and operational growth. One of the key areas that associations engage members is through the voting process. A balloting system must work efficiently on the backend while providing an easy voting experience on the frontend. Without a well-designed user experience that meets modern users’ demands, associations risk a lack of member engagement and operational inefficiencies leading to a disengaged membership. So, when the American Association of State Highway and Transportation Officials (AASHTO) needed to update their member experience by improving their balloting system and processes, they turned to UDig for support — and found a way forward.